How to Create a Successful Online Store

Online Store for Website


You have seen the offers. “Online Store for Website!or “Start Selling Online!”  There are so many options for setting up an online store nowadays and many of them deliver their own unique advantages over operating a physical storefront.

When you start selling online, you open up to a much larger audience of clients and provide increased convenience, compared to using traditional marketing methods. If you are using Ecommerce software to run your online enterprise, we recommend that you following these proven steps to optimise your chances of succeeding online.

Online Store Software - Point 1 Identifying a Need and Meet It

A majority of individuals launching an online store make the error of first seeking out a product and marketing it next. Begin with a market as this helps boost your success chances. The idea is to find a niche of individuals seeking to solve a given problem. Look for hints on the internet by consulting online forums, checking out potential competitors and performing keyword research.

Online Store Software - Point 2 Writing Copy which Sells

A proven formula for sales copy takes visitors through the process of a sale, starting from their point of arrival to successfully guiding them to make a purchase. Here are some pointers.

  • Arouse interest with a compelling headline
  • Describe the need for which your product meets
  • Establish your credibility in resolving the problem
  • Add testimonials from happy individuals who have used your product
  • Talk about benefits of the product to users
  • Make an offer that is hard to pass up
  • Make a strong guarantee
  • Create a sense of urgency
  • Ask for the sale

Your objective is to place focus on how your product or service will be useful in providing a solution to a particular problem or need.

Online Store Software - Point 3 Designing and Building your Website

There are many companies providing ecommerce software in Australia. Take care when selecting a reputable web designer. Communicate your needs clearly from the outset, and they will be able to design a website to suit your small business. Try to keep your new website simple, as you only get a small amount of time to capture the attention of online users. Include a maximum of two plain fonts on white background and employ clear and simple navigation on all pages. Ensure that you have only high-quality product photos, and try to interact on a more personal level with customers through your blog, social media marketing or email marketing. Choose a slick website theme or employ a graphic designer to create a custom website theme to perfectly suit your business.  Ensure that the colour scheme integrates well with your company logo and correctly portrays your company and products. Make sure you are dealing with a reputable ecommerce software company that has been around a while and will provide a good level of support.

Online Store Software - Point 4 Make Use of Search Engines to Drive Buyers to Your Website

Pay-per-click (PPC) advertising offers the quickest and easiest way of attracting traffic to a brand new site. It can however be the most costly option and needs careful set up in order to minimise spend. This technique delivers two primary advantages over relying on the influx of organic traffic. First is that PPC ads show up immediately on search engines. Secondly, these ads allow for testing of different keywords, together with prices, headlines and selling approaches. The online store software that you use should allow you to carry out some onsite optimisation that will help with attracting new traffic through organic search.

Online Store Software - Point 5 Project Yourself as an Authority within Your Niche

People use the internet for finding information. Providing such information, free of charge to other websites such as open blogs, allows you secure more traffic while simultaneously boosting your search engine rankings. Each tit-bit of information should link up to your site. Search engines recognise quality links, and will reward your websites with improved rankings.

Online Store Software - Point 6 Converting Visitors into Buyers through Email Marketing   

Building an opt-in list using online store software or email marketing software is a powerful asset for any commercial website. In essence, it implies that your subscribers and clients are happy enough to give you permission to sending them further information about the happenings within your business. Individuals that signup to your mailing list are a very promising lead. As such, do ensure that regular mail-outs are sent, with well-written content.

Online Store Software - Point 7 Increase Revenue via Up-Selling and Back-End Sales

Developing the lifetime value of every customer is among the most vital strategies for performing successful internet marketing. Research shows that a good percentage of your previous clients will return for a second purchase if you conduct proper follow up on them. Back-end selling and up-selling are great ways of achieving this goal. You may also provide freebies with orders, and keep in touch with them post sale to enhance their chances of return and to stop them from forgetting your business.

So there you have it. Now it’s time to put some or all of these recommendations into action in your business. We are sure that they will help greatly in setting up your successful online store website.

Social Media Marketing: Hype or Real?

Small Business Social Media Marketing

Can Social Media Marketing realy help to grow your ecommerce business?

Contrary to the beliefs of some naysayers – including more than a few mobile e-commerce software companies – social media is a valid marketing channel that is here to stay. From an online marketing perspective, it is growing remarkably quickly. Companies are now able to reach their target audience and communicate with them on a level that they have never been able to reach before. This is why so many companies are now turning to social media marketing in order to reach their target audience and entice them to their mobile online shop or desktop ecommerce website.

Ecommerce Website Designer 1 Expanding Your Target Audience
Any e-commerce software company will tell you that widening your target audience is a great way of getting people to visit your mobile online shop. When you are using traditional methods of advertising, being able to achieve this can be incredibly difficult. Whenever you create an advert, it has to target a specific audience and that is that. Thanks to social media marketing and advancements in mobile e-commerce software however, businesses are now able to attract anyone they want to their site and turn visitors into potential leads. Because of this, the task of targeting a particular group of people has become easier, and subsequently, a following audience is also easier to build.

Ecommerce Website Designer 2 Opening the Doors for Communication
When you are hosting for e-commerce, you know that having lines of communication open at all times can be very beneficial for any business, regardless of what industry they are operating in. Any e-commerce software company will tell you that having the lines of communication open with current and potential customers is a great way to keep in touch or convince people to come over and use your online store. Knowing that they are able get in touch with you whenever they like is very appealing to customers, who may otherwise feel they have to jump through hoops in order to get your attention. With social media however, they can quickly and easily send you a message or post a comment and you can respond to them. Maintaining your social media profiles is a simple way of keeping the lines of communication open, while at the same time building a strong trusting relationship as well.

Ecommerce Website Designer 3 Affordable Marketing Platform
As a user of online store software with hosting for e-commerce, you’ll want to be able to save money where you can. This is particularly true if you are running a small business website and you do not have a lot of money to spend on your online presence. With social media however, you are able to set up accounts for free and start reaching out to your audience without any costs.

While it is tempting to get in touch with a social media expert at an online marketing company, there is nothing about social media marketing that you cannot learn from reading a few articles online. Once you feel comfortable, you will be able to handle the entire social media marketing aspect of your ecommerce website yourself without it costing you a penny. The only thing you will be really giving up is your time in order to do it. Considering the positive effect that good social media marketing can have on a business, it would certainly be time well spent.

Get in touch by email or call us on 1300 788 567 if you would like to fast-track the learning process. If you are a client of Flexe Ecommerce Software or BlueSoap Website Design, our friendly technical consultants are always at your disposal.

Your Online Store… Your look!

Ecommerce Store Design

New Ecommerce Website Design… flexibility is key!

When many people attempt to create an online shop, they make the mistake of thinking that because they are using an e-commerce template or some form of e-commerce shop software, they have to abide by a certain strict design. This is completely untrue. Regardless of which online shop design you are using, you have the room to personalize your online store look and feel to make it appear exactly how you want it to.

Wide Range of Ecommerce Templates
Depending on the e-commerce shop software you are using, when you create an online shop there are usually a wide range of templates to choose from. In fact, there are whole websites that offer a range of free templates that can be very helpful for anyone looking to create a unique look and feel for their site. The majority of them are quite easy to install, so it will not take long to implement them and see if you think that the template you have chosen is right for your site. The great thing about online shop design is that you have a little room to be creative, so do not worry about what kind of template you use. As long as you find one that you think suits you and your online store objectives then you will be fine.

Nuts & Bolts of your Ecommerce Site Layout
An e-commerce hosting template will often come with set graphics as part of the package. While this can be quite helpful, it doesn’t mean that all of the graphics will suit all the e-commerce companies that want to use the template. The good news is that you do not have to use the graphics if you do not want to. You can remove them and still keep the template you like, then replace the graphics with something you find more appealing. Again, there are a wide range of sites that offer free graphics that are ideal for e-commerce company’s templates. Some of these graphics can be a little more difficult to set up and put in place, but in most cases it is worth that little bit of extra effort to get everything right.

Don’t Be Afraid To Edit Your Online Store Template
Remember that even when you are designing a website, a template is just a template. It should be considered a solid starting point for your new online store rather than the finished product. Otherwise, you could find yourself looking around for the ideal template for a long time, unable to find one that matches your ideas and tastes perfectly. This is why you should not be afraid to edit a template. Even if your site ends up looking nothing like the template you had in place when you started, at least it helped put you on the right track to getting the ecommerce website you wanted. In some cases, you may even find that it is only one small aspect of the template that you actually like. It is all about trial and error until you get exactly what you are looking for, so don’t be afraid to start changing things with your template.

Once piece of advice is to ensure that the ecommerce software company that you are using offers accessible and professional support. Make sure that you are not going to be left on your own if you ever run into difficulty.

Add Customised Notices – New Feature!

A brand new feature has been added to your Flexe v3 online store software.

It’s called Pop-Ups & Notices.

With this, you are now able to add a Pop-up Message or In-page Notice to any page within your Online Store.

You can set it to appear on any main page, or even individual product pages. Anywhere! You can also choose whether you want to make the notice only appear once to a customer, or every time that they visit that particular page. It is also flexible enough to allow you to set a start and end date for the notice to appear. For example, you may want to make an announcement about an upcoming product related to a particular item that will stop showing the day your product arrives for sale in your online store. Or, you could set up an announcement about an upcoming sale, and set the notice to automatically stop showing on the day after your sale.

  1. Log into your Flexe Control Panel
  2. Click ‘Media’
  3. Then ‘Pop-Ups & Notices’
  4. Enter the name and settings for this new Message
  5. Click ‘Add’
  6. After it has been Added, it will appear in the list of messages.
  7. Then click little edit icon to add the actual message.
  8. Click ‘Save’
  9. That’s it! Too easy!

Here at Flexe Online Store Software, we constantly adding new online shop features.

If you have any ideas for improvement of our online store software, or a requirement for a feature that is not yet available, get in touch.

Tips for Success: Creating an Online Store.

Considering the benefits of online selling over traditional storefronts, the growing popularity of online selling comes as no surprise. While ecommerce has made it convenient for the customers to buy all types of products in the comfort of their homes, it has also opened a door to success for online businesses. Selling products online has become a necessity for many businesses. However, this has also increased the competition and made it difficult for new businesses to to get find success with selling their products online.

When it comes to online selling, a lot of planning is required. How will I find new customers online? How can I increase profits? The following items are worth considering and these tips may prove to be immensely useful for your new online businesses.

  • Careful analysis of your business. Get a clear understanding of the specific requirements of your business and build a model for your online enterprise.
  • Create a visually stunning website. Utilise a professional online store template software, or the services offered by a professional and experienced ecommerce web design company.
  • Use social media! Social media opens great potential and will prove helpful with gaining quick exposure.
  • Writing your own product descriptions. You are passionate about your products, and this will come across in your writing.
  • Target the right customers. It’s important to clearly define your customers and target them at all platforms.
  • Keep things simple. This is important for any online business. Ensure that website is easy to navigate, user-friendly and not messy.
  • Avoid abandonment by ensure that the checkout procedure has the shortest number of steps, is obviously secure and very simple. Unnecessary details and complexity is likely to put customers off.
  • Provide the best customer service. With such strong online competition, if your customers is not 100% satisfied with their purchase, they are unlikely to return.
  • Optimise your website for search engines. Choose the best keywords, and ensure that you receive regular reports from your Ecommerce SEO Company.

With a careful planning and understanding of how things work on the web, you can make your online business a roaring success. Carefully choose the services of a professional SEO company that you have done a background check on and can trust.