How to Create a Successful Online Store

Online Store for Website


You have seen the offers. “Online Store for Website!or “Start Selling Online!”  There are so many options for setting up an online store nowadays and many of them deliver their own unique advantages over operating a physical storefront.

When you start selling online, you open up to a much larger audience of clients and provide increased convenience, compared to using traditional marketing methods. If you are using Ecommerce software to run your online enterprise, we recommend that you following these proven steps to optimise your chances of succeeding online.

Online Store Software - Point 1 Identifying a Need and Meet It

A majority of individuals launching an online store make the error of first seeking out a product and marketing it next. Begin with a market as this helps boost your success chances. The idea is to find a niche of individuals seeking to solve a given problem. Look for hints on the internet by consulting online forums, checking out potential competitors and performing keyword research.

Online Store Software - Point 2 Writing Copy which Sells

A proven formula for sales copy takes visitors through the process of a sale, starting from their point of arrival to successfully guiding them to make a purchase. Here are some pointers.

  • Arouse interest with a compelling headline
  • Describe the need for which your product meets
  • Establish your credibility in resolving the problem
  • Add testimonials from happy individuals who have used your product
  • Talk about benefits of the product to users
  • Make an offer that is hard to pass up
  • Make a strong guarantee
  • Create a sense of urgency
  • Ask for the sale

Your objective is to place focus on how your product or service will be useful in providing a solution to a particular problem or need.

Online Store Software - Point 3 Designing and Building your Website

There are many companies providing ecommerce software in Australia. Take care when selecting a reputable web designer. Communicate your needs clearly from the outset, and they will be able to design a website to suit your small business. Try to keep your new website simple, as you only get a small amount of time to capture the attention of online users. Include a maximum of two plain fonts on white background and employ clear and simple navigation on all pages. Ensure that you have only high-quality product photos, and try to interact on a more personal level with customers through your blog, social media marketing or email marketing. Choose a slick website theme or employ a graphic designer to create a custom website theme to perfectly suit your business.  Ensure that the colour scheme integrates well with your company logo and correctly portrays your company and products. Make sure you are dealing with a reputable ecommerce software company that has been around a while and will provide a good level of support.

Online Store Software - Point 4 Make Use of Search Engines to Drive Buyers to Your Website

Pay-per-click (PPC) advertising offers the quickest and easiest way of attracting traffic to a brand new site. It can however be the most costly option and needs careful set up in order to minimise spend. This technique delivers two primary advantages over relying on the influx of organic traffic. First is that PPC ads show up immediately on search engines. Secondly, these ads allow for testing of different keywords, together with prices, headlines and selling approaches. The online store software that you use should allow you to carry out some onsite optimisation that will help with attracting new traffic through organic search.

Online Store Software - Point 5 Project Yourself as an Authority within Your Niche

People use the internet for finding information. Providing such information, free of charge to other websites such as open blogs, allows you secure more traffic while simultaneously boosting your search engine rankings. Each tit-bit of information should link up to your site. Search engines recognise quality links, and will reward your websites with improved rankings.

Online Store Software - Point 6 Converting Visitors into Buyers through Email Marketing   

Building an opt-in list using online store software or email marketing software is a powerful asset for any commercial website. In essence, it implies that your subscribers and clients are happy enough to give you permission to sending them further information about the happenings within your business. Individuals that signup to your mailing list are a very promising lead. As such, do ensure that regular mail-outs are sent, with well-written content.

Online Store Software - Point 7 Increase Revenue via Up-Selling and Back-End Sales

Developing the lifetime value of every customer is among the most vital strategies for performing successful internet marketing. Research shows that a good percentage of your previous clients will return for a second purchase if you conduct proper follow up on them. Back-end selling and up-selling are great ways of achieving this goal. You may also provide freebies with orders, and keep in touch with them post sale to enhance their chances of return and to stop them from forgetting your business.

So there you have it. Now it’s time to put some or all of these recommendations into action in your business. We are sure that they will help greatly in setting up your successful online store website.

Social Media Marketing: Hype or Real?

Small Business Social Media Marketing

Can Social Media Marketing realy help to grow your ecommerce business?

Contrary to the beliefs of some naysayers – including more than a few mobile e-commerce software companies – social media is a valid marketing channel that is here to stay. From an online marketing perspective, it is growing remarkably quickly. Companies are now able to reach their target audience and communicate with them on a level that they have never been able to reach before. This is why so many companies are now turning to social media marketing in order to reach their target audience and entice them to their mobile online shop or desktop ecommerce website.

Ecommerce Website Designer 1 Expanding Your Target Audience
Any e-commerce software company will tell you that widening your target audience is a great way of getting people to visit your mobile online shop. When you are using traditional methods of advertising, being able to achieve this can be incredibly difficult. Whenever you create an advert, it has to target a specific audience and that is that. Thanks to social media marketing and advancements in mobile e-commerce software however, businesses are now able to attract anyone they want to their site and turn visitors into potential leads. Because of this, the task of targeting a particular group of people has become easier, and subsequently, a following audience is also easier to build.

Ecommerce Website Designer 2 Opening the Doors for Communication
When you are hosting for e-commerce, you know that having lines of communication open at all times can be very beneficial for any business, regardless of what industry they are operating in. Any e-commerce software company will tell you that having the lines of communication open with current and potential customers is a great way to keep in touch or convince people to come over and use your online store. Knowing that they are able get in touch with you whenever they like is very appealing to customers, who may otherwise feel they have to jump through hoops in order to get your attention. With social media however, they can quickly and easily send you a message or post a comment and you can respond to them. Maintaining your social media profiles is a simple way of keeping the lines of communication open, while at the same time building a strong trusting relationship as well.

Ecommerce Website Designer 3 Affordable Marketing Platform
As a user of online store software with hosting for e-commerce, you’ll want to be able to save money where you can. This is particularly true if you are running a small business website and you do not have a lot of money to spend on your online presence. With social media however, you are able to set up accounts for free and start reaching out to your audience without any costs.

While it is tempting to get in touch with a social media expert at an online marketing company, there is nothing about social media marketing that you cannot learn from reading a few articles online. Once you feel comfortable, you will be able to handle the entire social media marketing aspect of your ecommerce website yourself without it costing you a penny. The only thing you will be really giving up is your time in order to do it. Considering the positive effect that good social media marketing can have on a business, it would certainly be time well spent.

Get in touch by email or call us on 1300 788 567 if you would like to fast-track the learning process. If you are a client of Flexe Ecommerce Software or BlueSoap Website Design, our friendly technical consultants are always at your disposal.

Your Online Store… Your look!

Ecommerce Store Design

New Ecommerce Website Design… flexibility is key!

When many people attempt to create an online shop, they make the mistake of thinking that because they are using an e-commerce template or some form of e-commerce shop software, they have to abide by a certain strict design. This is completely untrue. Regardless of which online shop design you are using, you have the room to personalize your online store look and feel to make it appear exactly how you want it to.

Wide Range of Ecommerce Templates
Depending on the e-commerce shop software you are using, when you create an online shop there are usually a wide range of templates to choose from. In fact, there are whole websites that offer a range of free templates that can be very helpful for anyone looking to create a unique look and feel for their site. The majority of them are quite easy to install, so it will not take long to implement them and see if you think that the template you have chosen is right for your site. The great thing about online shop design is that you have a little room to be creative, so do not worry about what kind of template you use. As long as you find one that you think suits you and your online store objectives then you will be fine.

Nuts & Bolts of your Ecommerce Site Layout
An e-commerce hosting template will often come with set graphics as part of the package. While this can be quite helpful, it doesn’t mean that all of the graphics will suit all the e-commerce companies that want to use the template. The good news is that you do not have to use the graphics if you do not want to. You can remove them and still keep the template you like, then replace the graphics with something you find more appealing. Again, there are a wide range of sites that offer free graphics that are ideal for e-commerce company’s templates. Some of these graphics can be a little more difficult to set up and put in place, but in most cases it is worth that little bit of extra effort to get everything right.

Don’t Be Afraid To Edit Your Online Store Template
Remember that even when you are designing a website, a template is just a template. It should be considered a solid starting point for your new online store rather than the finished product. Otherwise, you could find yourself looking around for the ideal template for a long time, unable to find one that matches your ideas and tastes perfectly. This is why you should not be afraid to edit a template. Even if your site ends up looking nothing like the template you had in place when you started, at least it helped put you on the right track to getting the ecommerce website you wanted. In some cases, you may even find that it is only one small aspect of the template that you actually like. It is all about trial and error until you get exactly what you are looking for, so don’t be afraid to start changing things with your template.

Once piece of advice is to ensure that the ecommerce software company that you are using offers accessible and professional support. Make sure that you are not going to be left on your own if you ever run into difficulty.

Should my Online Store be Responsive?

The Internet has opened up a wealth of possibilities for people looking to start a new business or expand an existing one, the ability to sell products and services globally with a very small monthly cost is revolutionary and has enabled countless people to start their own businesses and find worldwide success.

The attractions are very obvious in terms of improved lifestyle and possible monetary rewards, with the ability to start your own business and be control of your own future being. It is no surprise that many have jumped at the chance. Taking the plunge to create an online store however, needs a little forethought, and whilst ecommerce software makes the job much easier, being able to create an online store is only one of the steps to be taken. The Internet is often called a level playing field, in that a website does not necessarily indicate the amount of money or people behind it, rather the amount of effort taken to design it well, so time taken here to create a professional looking, well-structured online store can allow you to compete with anyone. There are certain issues that have come along with the rise in use of mobile devices to access the Internet, and this is the one we will look at now.

Build a Responsive Ecommerce Website

Build a Responsive Ecommerce Website

Today you will often hear people talking about responsive websites, especially in relation to ecommerce, and many people especially those new to the concept of an online store for websites may even wonder what a responsive website actually is. The term refers to websites that can adapt automatically to the device it is being viewed on, so whether it is viewed on a small mobile phone screen or a large desktop screen, or indeed anywhere in between, it remains as clear and usable regardless of the resolution and dimensions is being viewed at. This does require certain considerations during the design process, although using the right ecommerce web design software can help achieve this automatically, and although even five years ago the idea of a responsive website would be nothing but a footnote to a design idea, today it really is essential.

Using ecommerce software to create an online store that is responsive is inadvisable in today’s market. A larger and larger percentage of visitors to all sites, including ecommerce sites, are from mobile devices of one kind or another. Whether it is mobile phones or tablets, the smaller screened devices are becoming the prominent way for people to access the Internet.  As such, not catering to them directly is simply giving away sales. If someone browsing on a tablet arrives at your site and the site is displayed awkwardly and difficult to read due to it not being responsive, then chances are that your visitor will simply go to another site. However, ensuring that the site adapts well to your visitors device will mean they stay, browse and perhaps purchase from you.

Flexe online store software for ecommerce sites enables you to build a fully responsive online store website with ease, even if you have little experience.  Ensure that whoever visits your online store sees it just as you intended.

Create a visually stunning online shop with quirky functionality

Nowadays it is pretty quick and easy to create an online store. You can be up and running with all the bells and whistles in absolutely no time. Easy to setup yes, but being noticed online is tough. For instance, if your online store cannot be found in search engines, it will be like operating a ghost town.  Trying print media is an expensive way to get your website noticed and just not effective enough. To find the large traffic volumes, you have to explore the online options for marketing your website.

Choosing exactly the right, targeted keywords and initialising an effective SEO strategy could be the answer to bring the right visitors to your site.  Those people that are poised with credit card in one hand, and mouse in the other, ready to make a purchase.  Currently, these buyers are going elsewhere. Which means it is time to get them to know who you are and why they should be buying from your online store!

The talented team at Flexe Ecommerce Software offer a vast range of effective marketing options for all types of online shopping cart websites. Your site will be found in online searches and this will drive targeted traffic directly to your site. So, you really have come to the right place. Not only can we create an incredible online store for your business, we can also offer the post launch, traffic building marketing options essential for any online store.

Your online store will be equipped with the amazing features that will make your online store business excel in leaps and bounds. Your online store website will be user-friendly for your customers while simultaneously making the whole process easier and simpler for you to manage. Today’s ecommerce customer prefer shopping from the comfort of their homes of office and now is the time to jump at the opportunity to sell online. It has never been easier to set up an online store! Our ecommerce software has an incredible array of features and you will discover that our dynamic team of developers are constantly rolling out new updates with new functions.  This will keep you one-step-ahead of the competition.

Contact our friendly sales staff on 1300 788 567 to talk about how we can create an online store for your business using our incredible Flexe Ecommerce Software. This combined with an effective traffic building strategy will get your online store website out there to a larger audience quicker than you thought possible. It’s easier than you think!

Online store not attracting customers?

With so much competition in the online shopping market these days, it is very important for your online store to make its presence loud and clear on the internet. Flexe shopping cart ecommerce software incorporates so many of the very latest features when we create your online store that will help your business to spread its wings all over the web.

Although we recommend an effective search engine optimisation strategy with a professional Ecommerce SEO company, we create all online stores using the best practices to make your website easily indexed by search engines and appear well in searches. However, these days, onsite work is not enough for get top ranking.

Ecommerce SEO

Ecommerce SEO

Search engines are scanning your website’s entire footprint across the internet and many offsite factors such as social media, link building and online reputation contribute to where your site ranks for your keyword choices.

Flexe ecommerce software not only makes your shop mobile-device-ready, it is also integrated to your social media sites. You are also able to link your products to social media sites and your visitors can share them. Nicely increasing your website popularity! Our easy-to-use CMS makes the customisation of your online store pages simple, allows you to adjust your SEO keywords and descriptions, adds advanced shipping and delivery methods and much, much more! You will find out why Flexe Ecommerce Software is an industry leader in ecommerce innovation and provides personalised customer service unmatched by any ecommerce company in this industry. We have worked hard for 10 years to achieve our excellent reputation!

Choose Flexe Ecommerce Software to create and promote your business on the internet at very affordable prices. Have a look through our site at the great features available to you and check out what some of our online shop owners are saying about their online website stores. We would love to hear from you. Give us a buzz to see how we could help you to create an online store, and drive loads of traffic to it!

Make your online store presence stronger.

Flexe Ecommerce Software has established itself as the one stop destination for businesses searching for reliable and top quality ecommerce hosting company. The ecommerce software provides the most flexible and customisable websites and can be easily integrated into an exciting website, or can be used to create an online store in it’s own right.

Flexe Ecommerce Software is an industry leading ecommerce software developed by a team of dedicated developers.  They are passionate about making Flexe the envy of all ecommerce software providers in Australia and beyond. Our ecommerce developers are constantly adding and rolling out new features to keep your online store up-to-date with the latest ecommerce features.

Ecommerce Hosting Company

Latest Ecommerce Hosting Features

With an amazing array of the latest ecommerce features as default, your online store website will attract a number of potential buyers and excite them to buy your products or services. Your online store will not only be very enticing to look at but also score high on functionality. Loaded with endless features and advanced search options your online store will be designed to provide the ultimate shopping experience.

A small selection of the latest features added to Flexe ecommerce software include responsive ecommerce website design for mobile device compatibility, social media linking, wish lists and customer review. You can edit and update your site with ease using the Flexe Content Management System. These ecommerce website features will improve your customer experience and your happy customers will want to return.

Flexe Ecommerce Software also provides a host of services like website marketing and SEO, ecommerce hosting and custom ecommerce website design. All this in highly affordable plans. Talk to us about how we can create an online store for you to make your ecommerce store dreams a reality. Get a dream ecommerce website that you can be proud of.

Excite Your Online Store Customers!

If you wish to survive in today’s highly competitive business world, merely running your brick and mortar shops well is not enough. There is an increasing inclination of people towards shopping online rather than wandering into physical stores. As more and more people choose to buy everything from home utilities to clothes and electronics online every kind of retail business needs to have an online store to cater to the demands of its online audience.

But, it doesn’t stop there.  It is also essential to ensure that your online store is a memorable online shopping experience for your customers. You want them to have a good time in your online store, and return. You need to use a top Ecommerce Software that has all the features to provide a fulfilling shopping experience.

Creative Ecommerce Website Design

Creative Ecommerce Website Design

Our ecommerce software has been years in the making, with a dedicated team of ecommerce professionals taking their ideas to reality. The team of highly skilled graphic design professionals will make sure your online store has the WOW factor, and your customers will feel at home browsing your selection of products.  We have put a lot of thought and planning into the best and easiest ways to navigate online stores, and these ideas will be integrated into your new online store.

With Flexe Ecommerce Software, you can choose from the template designs, or if you are looking for a more customised solution, we will assign a dedicated Graphic Designer onto a style that is perfectly tailored for your business. From day one, we will be in constant contact with you to ensure your new website is exactly what you want and need to be successful online. Let’s discuss all the best options to create your online store, and also work out the best strategy to get traffic to it. We have all the answers to your ecommerce and online store queries for you and are only a phone call away.