How to Create a Successful Online Store

Online Store for Website


You have seen the offers. “Online Store for Website!or “Start Selling Online!”  There are so many options for setting up an online store nowadays and many of them deliver their own unique advantages over operating a physical storefront.

When you start selling online, you open up to a much larger audience of clients and provide increased convenience, compared to using traditional marketing methods. If you are using Ecommerce software to run your online enterprise, we recommend that you following these proven steps to optimise your chances of succeeding online.

Online Store Software - Point 1 Identifying a Need and Meet It

A majority of individuals launching an online store make the error of first seeking out a product and marketing it next. Begin with a market as this helps boost your success chances. The idea is to find a niche of individuals seeking to solve a given problem. Look for hints on the internet by consulting online forums, checking out potential competitors and performing keyword research.

Online Store Software - Point 2 Writing Copy which Sells

A proven formula for sales copy takes visitors through the process of a sale, starting from their point of arrival to successfully guiding them to make a purchase. Here are some pointers.

  • Arouse interest with a compelling headline
  • Describe the need for which your product meets
  • Establish your credibility in resolving the problem
  • Add testimonials from happy individuals who have used your product
  • Talk about benefits of the product to users
  • Make an offer that is hard to pass up
  • Make a strong guarantee
  • Create a sense of urgency
  • Ask for the sale

Your objective is to place focus on how your product or service will be useful in providing a solution to a particular problem or need.

Online Store Software - Point 3 Designing and Building your Website

There are many companies providing ecommerce software in Australia. Take care when selecting a reputable web designer. Communicate your needs clearly from the outset, and they will be able to design a website to suit your small business. Try to keep your new website simple, as you only get a small amount of time to capture the attention of online users. Include a maximum of two plain fonts on white background and employ clear and simple navigation on all pages. Ensure that you have only high-quality product photos, and try to interact on a more personal level with customers through your blog, social media marketing or email marketing. Choose a slick website theme or employ a graphic designer to create a custom website theme to perfectly suit your business.  Ensure that the colour scheme integrates well with your company logo and correctly portrays your company and products. Make sure you are dealing with a reputable ecommerce software company that has been around a while and will provide a good level of support.

Online Store Software - Point 4 Make Use of Search Engines to Drive Buyers to Your Website

Pay-per-click (PPC) advertising offers the quickest and easiest way of attracting traffic to a brand new site. It can however be the most costly option and needs careful set up in order to minimise spend. This technique delivers two primary advantages over relying on the influx of organic traffic. First is that PPC ads show up immediately on search engines. Secondly, these ads allow for testing of different keywords, together with prices, headlines and selling approaches. The online store software that you use should allow you to carry out some onsite optimisation that will help with attracting new traffic through organic search.

Online Store Software - Point 5 Project Yourself as an Authority within Your Niche

People use the internet for finding information. Providing such information, free of charge to other websites such as open blogs, allows you secure more traffic while simultaneously boosting your search engine rankings. Each tit-bit of information should link up to your site. Search engines recognise quality links, and will reward your websites with improved rankings.

Online Store Software - Point 6 Converting Visitors into Buyers through Email Marketing   

Building an opt-in list using online store software or email marketing software is a powerful asset for any commercial website. In essence, it implies that your subscribers and clients are happy enough to give you permission to sending them further information about the happenings within your business. Individuals that signup to your mailing list are a very promising lead. As such, do ensure that regular mail-outs are sent, with well-written content.

Online Store Software - Point 7 Increase Revenue via Up-Selling and Back-End Sales

Developing the lifetime value of every customer is among the most vital strategies for performing successful internet marketing. Research shows that a good percentage of your previous clients will return for a second purchase if you conduct proper follow up on them. Back-end selling and up-selling are great ways of achieving this goal. You may also provide freebies with orders, and keep in touch with them post sale to enhance their chances of return and to stop them from forgetting your business.

So there you have it. Now it’s time to put some or all of these recommendations into action in your business. We are sure that they will help greatly in setting up your successful online store website.

How to Reach your Target Audience

Ecommerce businesses have become massively popular across the globe. The entire process of online shopping has made it convenient for customers to get hold of virtually any product they wish to buy. With the enormous trend to sell products online, the result is that not just the buyers are benefitting, but also the sellers.  Selling online can be highly profitable as the setup and maintenance costs are low. Also, there are ongoing fees such as bricks and mortar shop rental and staff wages. Sellers are also able get good prices online for their products.

Online Shopping on an Ecommerce Website

Online Shopping on an Ecommerce Website

As a result, many Ecommerce Software providers have popped up across the globe with varying levels of service.  You can create a completely template driven ecommerce website that is customisable to a certain degree. These online stores are quick to setup and are very economical. Perfect for the start-up!

Ecommerce software provider also provide fully customisable Ecommerce website solutions that allows you to create an online store that is completely designer around your business, styles and built exactly to your requirements. This option is not as quick, or cheap to setup, however may offer you with particular functions that your business specifically requires. With a fully customisable shop design as well as a user-friendly content management system, we assist our clients to operate a successful online business that are able to tap into precisely the right targeted market online. In other words, with Flexe Ecommerce Software, you can easily reach your customer segment, wherever they are around the world.

The amazing thing about Flexe Ecommerce Software that sets us apart is that it that we provide and create ALL TYPES of online stores. From template ecommerce websites that get you online and selling in a jiffy, to complex custom ecommerce solutions with all the bells and whistles you could ever dream of.  We are a complete ecommerce website provider.

Get in contact with us right away for more information on how to create an online shop; or just have a look around our informative website.