How to Create a Successful Online Store

Online Store for Website


You have seen the offers. “Online Store for Website!or “Start Selling Online!”  There are so many options for setting up an online store nowadays and many of them deliver their own unique advantages over operating a physical storefront.

When you start selling online, you open up to a much larger audience of clients and provide increased convenience, compared to using traditional marketing methods. If you are using Ecommerce software to run your online enterprise, we recommend that you following these proven steps to optimise your chances of succeeding online.

Online Store Software - Point 1 Identifying a Need and Meet It

A majority of individuals launching an online store make the error of first seeking out a product and marketing it next. Begin with a market as this helps boost your success chances. The idea is to find a niche of individuals seeking to solve a given problem. Look for hints on the internet by consulting online forums, checking out potential competitors and performing keyword research.

Online Store Software - Point 2 Writing Copy which Sells

A proven formula for sales copy takes visitors through the process of a sale, starting from their point of arrival to successfully guiding them to make a purchase. Here are some pointers.

  • Arouse interest with a compelling headline
  • Describe the need for which your product meets
  • Establish your credibility in resolving the problem
  • Add testimonials from happy individuals who have used your product
  • Talk about benefits of the product to users
  • Make an offer that is hard to pass up
  • Make a strong guarantee
  • Create a sense of urgency
  • Ask for the sale

Your objective is to place focus on how your product or service will be useful in providing a solution to a particular problem or need.

Online Store Software - Point 3 Designing and Building your Website

There are many companies providing ecommerce software in Australia. Take care when selecting a reputable web designer. Communicate your needs clearly from the outset, and they will be able to design a website to suit your small business. Try to keep your new website simple, as you only get a small amount of time to capture the attention of online users. Include a maximum of two plain fonts on white background and employ clear and simple navigation on all pages. Ensure that you have only high-quality product photos, and try to interact on a more personal level with customers through your blog, social media marketing or email marketing. Choose a slick website theme or employ a graphic designer to create a custom website theme to perfectly suit your business.  Ensure that the colour scheme integrates well with your company logo and correctly portrays your company and products. Make sure you are dealing with a reputable ecommerce software company that has been around a while and will provide a good level of support.

Online Store Software - Point 4 Make Use of Search Engines to Drive Buyers to Your Website

Pay-per-click (PPC) advertising offers the quickest and easiest way of attracting traffic to a brand new site. It can however be the most costly option and needs careful set up in order to minimise spend. This technique delivers two primary advantages over relying on the influx of organic traffic. First is that PPC ads show up immediately on search engines. Secondly, these ads allow for testing of different keywords, together with prices, headlines and selling approaches. The online store software that you use should allow you to carry out some onsite optimisation that will help with attracting new traffic through organic search.

Online Store Software - Point 5 Project Yourself as an Authority within Your Niche

People use the internet for finding information. Providing such information, free of charge to other websites such as open blogs, allows you secure more traffic while simultaneously boosting your search engine rankings. Each tit-bit of information should link up to your site. Search engines recognise quality links, and will reward your websites with improved rankings.

Online Store Software - Point 6 Converting Visitors into Buyers through Email Marketing   

Building an opt-in list using online store software or email marketing software is a powerful asset for any commercial website. In essence, it implies that your subscribers and clients are happy enough to give you permission to sending them further information about the happenings within your business. Individuals that signup to your mailing list are a very promising lead. As such, do ensure that regular mail-outs are sent, with well-written content.

Online Store Software - Point 7 Increase Revenue via Up-Selling and Back-End Sales

Developing the lifetime value of every customer is among the most vital strategies for performing successful internet marketing. Research shows that a good percentage of your previous clients will return for a second purchase if you conduct proper follow up on them. Back-end selling and up-selling are great ways of achieving this goal. You may also provide freebies with orders, and keep in touch with them post sale to enhance their chances of return and to stop them from forgetting your business.

So there you have it. Now it’s time to put some or all of these recommendations into action in your business. We are sure that they will help greatly in setting up your successful online store website.

Should my Online Store be Responsive?

The Internet has opened up a wealth of possibilities for people looking to start a new business or expand an existing one, the ability to sell products and services globally with a very small monthly cost is revolutionary and has enabled countless people to start their own businesses and find worldwide success.

The attractions are very obvious in terms of improved lifestyle and possible monetary rewards, with the ability to start your own business and be control of your own future being. It is no surprise that many have jumped at the chance. Taking the plunge to create an online store however, needs a little forethought, and whilst ecommerce software makes the job much easier, being able to create an online store is only one of the steps to be taken. The Internet is often called a level playing field, in that a website does not necessarily indicate the amount of money or people behind it, rather the amount of effort taken to design it well, so time taken here to create a professional looking, well-structured online store can allow you to compete with anyone. There are certain issues that have come along with the rise in use of mobile devices to access the Internet, and this is the one we will look at now.

Build a Responsive Ecommerce Website

Build a Responsive Ecommerce Website

Today you will often hear people talking about responsive websites, especially in relation to ecommerce, and many people especially those new to the concept of an online store for websites may even wonder what a responsive website actually is. The term refers to websites that can adapt automatically to the device it is being viewed on, so whether it is viewed on a small mobile phone screen or a large desktop screen, or indeed anywhere in between, it remains as clear and usable regardless of the resolution and dimensions is being viewed at. This does require certain considerations during the design process, although using the right ecommerce web design software can help achieve this automatically, and although even five years ago the idea of a responsive website would be nothing but a footnote to a design idea, today it really is essential.

Using ecommerce software to create an online store that is responsive is inadvisable in today’s market. A larger and larger percentage of visitors to all sites, including ecommerce sites, are from mobile devices of one kind or another. Whether it is mobile phones or tablets, the smaller screened devices are becoming the prominent way for people to access the Internet.  As such, not catering to them directly is simply giving away sales. If someone browsing on a tablet arrives at your site and the site is displayed awkwardly and difficult to read due to it not being responsive, then chances are that your visitor will simply go to another site. However, ensuring that the site adapts well to your visitors device will mean they stay, browse and perhaps purchase from you.

Flexe online store software for ecommerce sites enables you to build a fully responsive online store website with ease, even if you have little experience.  Ensure that whoever visits your online store sees it just as you intended.

Should I Build a Template or Custom Online Store?

The Internet has seen the world get smaller, and opportunities for everyone to get much, much bigger. Where once you needed a large investment to set up a small retail business, now you can get a website fully enabled for ecommerce for a small monthly fee. Using online store software, also known as ecommerce software, anyone can have a site up and running in a small amount of time with their products available to the whole world. This kind of service for entrepreneurs was unheard of even 20 years ago, and the options now give anyone a chance to be successful when they create an online shop.

Online Store Software

Create Online Store using a Template?

Before launching into the Internet, the first step is to create an online store, using ecommerce web design software that guides you through the process. Here you will find your first real choice, whether to use one of the basic templates included in the ecommerce software, or create an online store that is a little more unique by taking the custom route.

There are benefits to either choice, using a template makes the process of building an online store for websites much simpler, however the custom route allows you to create something with more of a unique look, which may help your branding. Obviously this is a decision you need to make before creating your online shop, the last thing you want to do once it is active is to be rebuilding it completely soon after, as any downtime is lost revenue.

For anyone completely new to ecommerce web design software and it is their first attempt to create an online store there is a lot to be said for the template. It guides you through the process and gives you a clear indication of what you need to put where to make an effective shop. Most online shop software is usually very good, however this aspect is lacking when creating your custom online store and can leave those not used to web design little lost unless you have really good, personalised support. In this respect creating a store through a template is a very good choice, allowing you to have a fully functional online presence very quickly and without the need to really understand the principles of web design that garner the best public response.

The downside of the template is that your site can look much like others, and for those looking for something unique the custom online store is most definitely the answer. Ecommerce web design software can help you a lot in the creation of your custom site, however the ultimately design is down to you and you will need to have some idea on what you want before you begin the process. Although harder work and can be somewhat time consuming, for those with the experience to take on the design job, online store software can allow you to create a unique online shop for your business.

Flexe Online Store Software are one of the most prominent suppliers of ecommerce software in Australia, and their Shopping Cart ecommerce software allows you to create an online store simply and effectively for little cost and big rewards. Get in touch today to discuss how quickly and easily we could have your new online store up and running.

Create a visually stunning online shop with quirky functionality

Nowadays it is pretty quick and easy to create an online store. You can be up and running with all the bells and whistles in absolutely no time. Easy to setup yes, but being noticed online is tough. For instance, if your online store cannot be found in search engines, it will be like operating a ghost town.  Trying print media is an expensive way to get your website noticed and just not effective enough. To find the large traffic volumes, you have to explore the online options for marketing your website.

Choosing exactly the right, targeted keywords and initialising an effective SEO strategy could be the answer to bring the right visitors to your site.  Those people that are poised with credit card in one hand, and mouse in the other, ready to make a purchase.  Currently, these buyers are going elsewhere. Which means it is time to get them to know who you are and why they should be buying from your online store!

The talented team at Flexe Ecommerce Software offer a vast range of effective marketing options for all types of online shopping cart websites. Your site will be found in online searches and this will drive targeted traffic directly to your site. So, you really have come to the right place. Not only can we create an incredible online store for your business, we can also offer the post launch, traffic building marketing options essential for any online store.

Your online store will be equipped with the amazing features that will make your online store business excel in leaps and bounds. Your online store website will be user-friendly for your customers while simultaneously making the whole process easier and simpler for you to manage. Today’s ecommerce customer prefer shopping from the comfort of their homes of office and now is the time to jump at the opportunity to sell online. It has never been easier to set up an online store! Our ecommerce software has an incredible array of features and you will discover that our dynamic team of developers are constantly rolling out new updates with new functions.  This will keep you one-step-ahead of the competition.

Contact our friendly sales staff on 1300 788 567 to talk about how we can create an online store for your business using our incredible Flexe Ecommerce Software. This combined with an effective traffic building strategy will get your online store website out there to a larger audience quicker than you thought possible. It’s easier than you think!

Online store not attracting customers?

With so much competition in the online shopping market these days, it is very important for your online store to make its presence loud and clear on the internet. Flexe shopping cart ecommerce software incorporates so many of the very latest features when we create your online store that will help your business to spread its wings all over the web.

Although we recommend an effective search engine optimisation strategy with a professional Ecommerce SEO company, we create all online stores using the best practices to make your website easily indexed by search engines and appear well in searches. However, these days, onsite work is not enough for get top ranking.

Ecommerce SEO

Ecommerce SEO

Search engines are scanning your website’s entire footprint across the internet and many offsite factors such as social media, link building and online reputation contribute to where your site ranks for your keyword choices.

Flexe ecommerce software not only makes your shop mobile-device-ready, it is also integrated to your social media sites. You are also able to link your products to social media sites and your visitors can share them. Nicely increasing your website popularity! Our easy-to-use CMS makes the customisation of your online store pages simple, allows you to adjust your SEO keywords and descriptions, adds advanced shipping and delivery methods and much, much more! You will find out why Flexe Ecommerce Software is an industry leader in ecommerce innovation and provides personalised customer service unmatched by any ecommerce company in this industry. We have worked hard for 10 years to achieve our excellent reputation!

Choose Flexe Ecommerce Software to create and promote your business on the internet at very affordable prices. Have a look through our site at the great features available to you and check out what some of our online shop owners are saying about their online website stores. We would love to hear from you. Give us a buzz to see how we could help you to create an online store, and drive loads of traffic to it!

Make your online store presence stronger.

Flexe Ecommerce Software has established itself as the one stop destination for businesses searching for reliable and top quality ecommerce hosting company. The ecommerce software provides the most flexible and customisable websites and can be easily integrated into an exciting website, or can be used to create an online store in it’s own right.

Flexe Ecommerce Software is an industry leading ecommerce software developed by a team of dedicated developers.  They are passionate about making Flexe the envy of all ecommerce software providers in Australia and beyond. Our ecommerce developers are constantly adding and rolling out new features to keep your online store up-to-date with the latest ecommerce features.

Ecommerce Hosting Company

Latest Ecommerce Hosting Features

With an amazing array of the latest ecommerce features as default, your online store website will attract a number of potential buyers and excite them to buy your products or services. Your online store will not only be very enticing to look at but also score high on functionality. Loaded with endless features and advanced search options your online store will be designed to provide the ultimate shopping experience.

A small selection of the latest features added to Flexe ecommerce software include responsive ecommerce website design for mobile device compatibility, social media linking, wish lists and customer review. You can edit and update your site with ease using the Flexe Content Management System. These ecommerce website features will improve your customer experience and your happy customers will want to return.

Flexe Ecommerce Software also provides a host of services like website marketing and SEO, ecommerce hosting and custom ecommerce website design. All this in highly affordable plans. Talk to us about how we can create an online store for you to make your ecommerce store dreams a reality. Get a dream ecommerce website that you can be proud of.

Excite Your Online Store Customers!

If you wish to survive in today’s highly competitive business world, merely running your brick and mortar shops well is not enough. There is an increasing inclination of people towards shopping online rather than wandering into physical stores. As more and more people choose to buy everything from home utilities to clothes and electronics online every kind of retail business needs to have an online store to cater to the demands of its online audience.

But, it doesn’t stop there.  It is also essential to ensure that your online store is a memorable online shopping experience for your customers. You want them to have a good time in your online store, and return. You need to use a top Ecommerce Software that has all the features to provide a fulfilling shopping experience.

Creative Ecommerce Website Design

Creative Ecommerce Website Design

Our ecommerce software has been years in the making, with a dedicated team of ecommerce professionals taking their ideas to reality. The team of highly skilled graphic design professionals will make sure your online store has the WOW factor, and your customers will feel at home browsing your selection of products.  We have put a lot of thought and planning into the best and easiest ways to navigate online stores, and these ideas will be integrated into your new online store.

With Flexe Ecommerce Software, you can choose from the template designs, or if you are looking for a more customised solution, we will assign a dedicated Graphic Designer onto a style that is perfectly tailored for your business. From day one, we will be in constant contact with you to ensure your new website is exactly what you want and need to be successful online. Let’s discuss all the best options to create your online store, and also work out the best strategy to get traffic to it. We have all the answers to your ecommerce and online store queries for you and are only a phone call away.

How to Reach your Target Audience

Ecommerce businesses have become massively popular across the globe. The entire process of online shopping has made it convenient for customers to get hold of virtually any product they wish to buy. With the enormous trend to sell products online, the result is that not just the buyers are benefitting, but also the sellers.  Selling online can be highly profitable as the setup and maintenance costs are low. Also, there are ongoing fees such as bricks and mortar shop rental and staff wages. Sellers are also able get good prices online for their products.

Online Shopping on an Ecommerce Website

Online Shopping on an Ecommerce Website

As a result, many Ecommerce Software providers have popped up across the globe with varying levels of service.  You can create a completely template driven ecommerce website that is customisable to a certain degree. These online stores are quick to setup and are very economical. Perfect for the start-up!

Ecommerce software provider also provide fully customisable Ecommerce website solutions that allows you to create an online store that is completely designer around your business, styles and built exactly to your requirements. This option is not as quick, or cheap to setup, however may offer you with particular functions that your business specifically requires. With a fully customisable shop design as well as a user-friendly content management system, we assist our clients to operate a successful online business that are able to tap into precisely the right targeted market online. In other words, with Flexe Ecommerce Software, you can easily reach your customer segment, wherever they are around the world.

The amazing thing about Flexe Ecommerce Software that sets us apart is that it that we provide and create ALL TYPES of online stores. From template ecommerce websites that get you online and selling in a jiffy, to complex custom ecommerce solutions with all the bells and whistles you could ever dream of.  We are a complete ecommerce website provider.

Get in contact with us right away for more information on how to create an online shop; or just have a look around our informative website.

Tips for Success: Creating an Online Store.

Considering the benefits of online selling over traditional storefronts, the growing popularity of online selling comes as no surprise. While ecommerce has made it convenient for the customers to buy all types of products in the comfort of their homes, it has also opened a door to success for online businesses. Selling products online has become a necessity for many businesses. However, this has also increased the competition and made it difficult for new businesses to to get find success with selling their products online.

When it comes to online selling, a lot of planning is required. How will I find new customers online? How can I increase profits? The following items are worth considering and these tips may prove to be immensely useful for your new online businesses.

  • Careful analysis of your business. Get a clear understanding of the specific requirements of your business and build a model for your online enterprise.
  • Create a visually stunning website. Utilise a professional online store template software, or the services offered by a professional and experienced ecommerce web design company.
  • Use social media! Social media opens great potential and will prove helpful with gaining quick exposure.
  • Writing your own product descriptions. You are passionate about your products, and this will come across in your writing.
  • Target the right customers. It’s important to clearly define your customers and target them at all platforms.
  • Keep things simple. This is important for any online business. Ensure that website is easy to navigate, user-friendly and not messy.
  • Avoid abandonment by ensure that the checkout procedure has the shortest number of steps, is obviously secure and very simple. Unnecessary details and complexity is likely to put customers off.
  • Provide the best customer service. With such strong online competition, if your customers is not 100% satisfied with their purchase, they are unlikely to return.
  • Optimise your website for search engines. Choose the best keywords, and ensure that you receive regular reports from your Ecommerce SEO Company.

With a careful planning and understanding of how things work on the web, you can make your online business a roaring success. Carefully choose the services of a professional SEO company that you have done a background check on and can trust.