e-Commerce website glossary
online store techno jargon
Technobabble, technospeak, technojargon. Call it what you will. Its never-ending. You'll never keep on top of all the latest terms coming out these days. Especially in the high-tech fast-paced world of website design
, ecommerce sites and stores
and website search engine optimisation
. Here is our collection to help you out. It's constabtly growing so you are sure to find something to perk your interest.
Your website control panel. a secure section where you manage your store's orders, catalog contents, products, content, and settings such as shipping methods.
The visible text that is a hyperlink to another page or product within your online shop.
This is a measure of the electronic information that you send through an internet connection. You may have a bandwidth allocation for a package such as your Internet connection or your website hosting package.
A periodically updated journal of events that is typically formatted in reverse chronological (time) order. Most blogs allow for archive and categorisation of information. They also provide a feed (RSS) and allow simple user interaction such as posting comments on the posts. Most blogs tend to be more personal in nature and provide readers with a slightly closer link with the writer than would be afforded by a website. Blogs with regular, interesting postings draw visitors back frequently to read their content, and link to whatever they believe is interesting for their friends or colleagues. Popular blogging platforms are Wordpress and Blogger, however we can provide you with a custom blog solution that has a huge function list and integrates directly into your website.
Client used to view websites on the internet. Popular browsers include Chrome, Internet Explorer, Firefox, Safari, and Opera.
Also known as Cross Browser Compatibility refers to how one Web site page looks and functions in different Web browsers. This is an important consideration for the Web designers and Web developers at BlueSoap, since a Web page can look and function very differently in each browser. Regular new releases that handle pages differently keep us on our toes!
A detailed document, usually drafted by a business owner, describing the past, present and future financial objectives of a company.
Content Management System
A content management system (CMS) is a tool that allows the website content assets to be edited via a secure control panel without the use of complicated web development software. The website content assets can be documents, web pages, images, videos, records, staff details, and other items of information.
A promotional tool used in online store software (shopping cart sites) in the form of a code that can be redeemed for a discount when purchasing goods or services online. Coupons have specific savings or other special offer to persuade online shopping customers to purchase specific goods or services.
The address of your online shop website. This is the website address that your customers type into their web browser address bar in order to access your online store. Search and register domain names using BlueSoap's Domain Registration tool.
A web page that is generated on-the-fly and displays content depending on the user request.
This website hosting platform is offered for the running of commerce websites. Ecommerce hosting differs from standard Web hosting as a number of additional features and functionalities are required to manage and run an ecommerce website. This includes SSL Security, database support, ecommerce shopping cart software, a payment processing gateway and additional ecommerce software and security initiatives to ensure safe transfer of sensitive data. Ecommerce hosting is offered by many Website hosting service providers. In addition to supplying the ecommerce functionality mentioned above, they also provide Web space to house your website, email management and email support and technical support.
Engage your customers and keep in touch with special offers or sales. BlueSoap offers an industry leading Broadcast Email Marketing Tool. Construct and send emails to your mailing list and then view comprehensive reports on delivery.
FTP File Transfer Protocol
A protocol for transferring electronic data between computers. Many content management systems include FTP capabilities. Web development software such as Dreamweaver also comes with FTP capabilities to allow developers to upload and download files.
This provider is the transaction bridge between a customer purchasing on your shopping cart site and your financial institution. Facilitates the transfer of money between the customer and merchant.
Web hosting providers manage the servers (hardware and software) that house your website files. The servers are setup to be accessible via the internet and are connected 24 hours a day. You can choose which website hosting package suits your particular needs and budget.
HyperText Markup Language – widely used web language with which pages on the World Wide Web are coded. Some newer web pages are also formatted in XHTML.
The direction and control of inventory items with the purpose of getting the right inventory in the right place at the right time. Having a grasp on one’s inventory can allow for more efficient processing of orders and improved customer service.
ISP - Internet Service Providers
These are service providers that sell end users access to the internet. Some of these companies also sell usage data to web analytics companies.
A specific descriptive word or combination of words that an internet searcher might type into a search engine query. Very specific keywords or very generic keywords may be entered as a search query. Search Engine Optimisation looks closely at a specific set of keywords and keyword phrases in order to improve ranking of a website in search engine results.
The process of building high quality link pointing to and from a site, and within a site, that search engines will evaluate your website popularity, relevancy, and trustworthiness.
A mailing list allows for distribution of information such as special offers or newsletters to subscribers via email. BlueSoap offers the industry leading Broadcast Email Marketing Management tool ShoutCast.
A merchant account is an account created by you financial institution for you in order to receive credit card transactions. This is integrated with your ecommerce website payment gateway for the transfer of funds from buyer to seller.
Mobile Device Site Optimisation
Many websites are viewed perfectly well on a desktop computer but will be slow and difficult to navigate on a mobile device, either due to the smaller screen size or its appearance. If you realise that more of your visitors are seeing your site on mobile devices you may decide to create a mobile device optimised version of your site with content that is optimised for mobile browsers. A new mobile device version of your site using an automatic redirect ensures that anyone accessing your main site from a mobile device to be immediately redirected to the mobile version.
A hyperlink from one website pointing at another external website. Linking out to useful relevant related documents is a way to help search engines understand more about what your website’s relevancy. If you reference other resources from within your site it can also help you build credibility of your site in your industry.
Page Hits / Page View
Terms used in the Website Statistical Analysis and monitoring of visitors to your website. A page hit represents a request to your web site for a particular file such as an image, a website page, or script. A page view is a request for a file on your website that is considered to be a page. ALL BlueSoap Web Hosting Plans, including ECommerce hosting plans come with comprehensive Web Site Statistics as standard.
A payment gateway facilitates the charging of your ecommerce customer’s credit card during the check-out process. It sends the funds to your merchant bank account.
Facilitates the charging of your online shop customers’ credit cards by sending the funds to your merchant account with your bank.
Search engines count inbound and outbound links as votes of trust and popularity. They score quality links more than low quality links. Read more about Link Building.
A reduction in price based on the number of items purchased. For example if you purchase 10 or more items you may receive a discount. This may be offered in addition to any trade discount or coupon.
Periodic reports that show your website position in search engines for a list of preferred keywords. Monthly ranking reports will show you if your Search Engine Optimisation and Link Building Strategy is effective in improving your website ranking for your chosen keywords.
Real Time Transaction
A real time transaction is a financial transaction that is processed immediately upon confirmation by the buyer during the check out process. An alternative method is Manual Transaction which is processed offline after an order has been received.
Inbound and outbound links (as long as they are not from paid link farms) are a great way for search engines to monitor your site popularity and relevance. Reciprocal links are where affiliates companies and websites promote each other goods or services. It’s a sort of ‘you scratch my back and I’ll scratch yours’ approach to link building.
A tool or device used to find relevant information online. Search engines consist of a spider, index, complex relevancy algorithms and display of search results. See also Search engine optimisation.
Search Engine Optimisation
This is the science of publishing information and marketing in a manner that helps search engines understand your website information more easily and to see if it is relevant search queries. SEO consists largely of keyword research, SEO copy rewriting, information architecture editing, intensive link building, brand building, reputation management, and various online marketing strategies such as social media.
Authentication used by the SSL protocol to establish a secure connection and transfer data securely.
A shopping cart is a complete online shopping, payment and tracking system which enables a seller to showcase their products and services so customers can purchase via the Web.
Shopping Cart Software
Packaged software for the set up of an online shopping cart or online store. Available in various plans depending on requirements. Some Shopping Cart Software solutions can integrate to an existing site, or they can be a fully fledged stand alone online shop.
There are two types of sitemap. Firstly, the physical sitemap, which is a page on your website that acts like the website index or content page of a book. Great for visitors who want quick links without struggling with a complex navigation. Search engines love sitemap pages as they can jump onto all the other pages on your site easily. Secondly, is the XML sitemap which is rapidly becoming the standard for submitting your pages to various search engines more efficiently. It is an XML file built solely for the search engine indexing robot to find and index all your website pages.
Site Ranking Monitor
This is a Search Engine Optimisation (SEO) tool that allows you to closely monitor your website position (ranking) in search engines for your choice of keywords or keyword phrases. Read more about BlueSoap’s custom tool to monitor your website ranking in search engines.
SSL certificates give a website the ability to communicate and transfer data securely with its web customers and financial institution during a payment transaction on an ecommerce website. It is used to identify the merchant using the certificate and to encrypt the credit card details and other sensitive data during transfer.
The Website Theme is the 'look and feel' style package that contains graphic design elements and design files that are handed to the website developers. The theme files server two main purposes. One is to provide the client with a snapshot of how his new website will look and function as a finished products. The other is for the website developers to closelty follow when the website is in construction phase.
An email that is normally sent automatically to the customer when a transaction is processed. Allows them peace of mind, knowing that their order is processing.
URL - Uniform Resource Locator
The unique address of any web site document. This is the address of a page in your website you see in the web browser address bar.
A web host is a company that has web servers that are permanently connected to the Internet. The servers house website files that when requested are sent to a visitor’s web browser and viewed as a website.
Webmail is a secure Web application that allows you to view your e-mails stored on a mail server. You can access your e-mail directly from any Web browser connected to the internet. BlueSoap offers webmail accessible via your BlueSoap Control Panel.
This is a service that provides the means to allow you to share your website over the internet for visitors to view using a web browser. A web hosting provider "hosts" and shares your website on the internet.
Website promotion is used to continually improve upon your website traffic, bringing new visitors to your website. There are a many methods that can be used to improve your website marketing and internet marketing initiatives. BlueSoap offers professional search engine optimisation SEO services.
Website statistics is a tool used to analyse your Website's traffic. Website statistics applications such as WebStats allow you to run reports on your visitors and also view useful information such as their browser type and geographical location. You can also monitor search engine data and specific keywords used by the visitor used to find your Website. Website statistics are included as standard with all E-Commerce Website Hosting Plans.
Feature rich amateur video upload facility and syndication website owned by Google.